My name is GOYAN GOADS. I’m a (tongue-in-cheek) expert on Business Marketing Success. Business tips and articles for business training are my thing. I’ve created this blog to share with you some of my ‘best’ business tips on how to be successful: if you follow them, some will keep you out of Loserville, while some will guarantee you’ll get there. I'm also collecting tips from other business experts who want to help me in my quest. And by all means, please do share your own helpful tip with us.
Today is my birthday. I’m turning 58. As customary for me, I’m taking the day off. I just turned my computer on to check the weather forecast (to know if I can go biking) and to review the movie schedule at the nearby Cineplex. I’m gonna go see Religulous, and Mamma Mia for the third time!
But before I shut my computer down, I wanted to send YOU a gift. It’s my all time favorite quotation, and it has been instrumental in making my business life the success that it is. Here it is, for your consideration:
“When facing a difficult task, act as though it is impossible to fail. If you’re going after Moby Dick, take along the tartar sauce.” H. Jackson Brown
In response to your question, Jeff from Auckland NZ, what we the BizzBoosters see as the biggest mistake marketers make on their websites (and in ALL their marketing material in fact) is that they omit to tell their audience what the benefits are of doing business with them.
We teach First, Benefits… then features. I talk about that in tip #7 of my 10 Terrific Tips in an earlier post (see below or in the Archive). But that’s just to tease you, really. You will find a LOT more great information on that topic – and many more business marketing tips for anyone starting a business, or running a home based business, or small businesses – in our FREE Mini-Report Get On First Base By Design which you can get at http://www.FirstBaseByDesign.com.
This is about a great comeback story. Could it be yours?
Hey, it’s tough to succeed in business these days. Especially online. Wouldn’t you agree?
In many cases and through no fault of their own, a lot of hardworking businesspeople find themselves landing in Loserville (see the illustration in the second post below – 10 Terrific Tips…).
But once in a while, someone manages to Escape from Loserville – like the lady in the illustration above. When that happens, we think it’s cause for celebration… don’t you?
The problem in toasting this “happy escapee” is that we don’t know her name. We need your help to find out who she is. That’s why we’re asking you to nominate someone so we can all celebrate her success.
Who is she? Could he be your turned-the-company-around boss, your finally-succeeded-after-all-those-years upline, the ingenious-and-generous owner of your MLM company, your saved-you-from-bankruptcy business partner, a most helpful and inspirational Internet business “guru”? Spare no praise. Now, she could also be a “big-business” person, maybe even someone famous, but keep your eyes open for the “ordinary” businesswoman. Everybody LOVES a great ordinary comeback story!
Hey, how about nominating yourself? Do YOU have an inspiring comeback story you’d like to share with the world? This could be a great opportunity to promote yourself, and your business – particularly if you’re declared the winner.
As a reward, the winner will be invited to tell her story in a longer post on this blog, and will be featured in a solo ad we’ll send to the thousands on our mailing list. Great exposure, for FREE! (details in the instruction email)
How can you nominate someone? Great question. First, click this link that will take you to a page where you can fill a very short form to get your FREE copy of the kick-butt 20-page Mini-Report entitled Escape From Loserville. As soon as you’ve done that and confirmed your request, you will receive an email that will contain ALL the instructions on how to nominate a candidate.
We’ll accept nominations until the end of October, and then you’ll have the opportunity to vote for a winner amongst the 10 finalists. The name of the “happy escapee” will be announced on November 17th.
So, go to the page where you can get your FREE Mini-Report NOW, and let’s get on with the nomination process!
ALSO, while you’re here, we invite you to submit a comment to the post below – 10 Terrific Tips – and add your own “Terrific Tip” to the list. Please note that for your comment or tip to be reviewed and posted here, you must be a member of the Escape From Loserville Community, which you become simply by asking for the FREE Mini-Report mentioned above.
Thanks for your participation, and may the best woman win!
This is about a great comeback story. Could it be yours?
Hey, it’s tough to succeed in business these days. Especially online. Wouldn’t you agree?
In many cases and through no fault of their own, a lot of hardworking businesspeople find themselves landing in Loserville (see the illustration in the post below – 10 Terrific Tips…).
But once in a while, someone manages to Escape from Loserville – like the fellow in the illustration above. When that happens, we think it’s cause for celebration… don’t you?
The problem in toasting this “happy escapee” is that we don’t know his name. We need your help to find out who he is. That’s why we’re asking you to nominate someone so we can all celebrate his success.
Who is he? Could he be your turned-the-company-around boss, your finally-succeeded-after-all-those-years upline, the ingenious-and-generous owner of your MLM company, your saved-you-from-bankruptcy business partner, a most helpful and inspirational Internet business “guru”? Spare no praise. Now, he could also be a “big-business” person, maybe even someone famous, but keep your eyes open for the “little guy”. Everybody LOVES a great little guy comeback story!
Hey, how about nominating yourself? Do YOU have an inspiring comeback story you’d like to share with the world?
This could be a great opportunity to promote yourself, and your business – particularly if you’re declared the winner.
As a reward, the winner will be invited to tell his story in a longer post on this blog, and will be featured in a solo ad we’ll send to the thousands on our mailing list. Great exposure, for FREE! (details in the instruction email)
How can you nominate someone? Great question. First, click this link that will take you to a page where you can fill a very short form to get your FREE copy of the kick-butt 20-page Mini-Report entitled Escape From Loserville. As soon as you’ve done that and confirmed your request, you will receive an email that will contain ALL the instructions on how to nominate a candidate.
We’ll accept nominations until the end of October, and then you’ll have the opportunity to vote for a winner amongst the 10 finalists. The name of the “happy escapee” will be announced on November 17th.
So, go to the page where you can get your FREE Mini-Report NOW, and let’s get on with the nomination process!
ALSO, while you’re here, we invite you to submit a comment to the post below – 10 Terrific Tips – and add your own “Terrific Tip” to the list. Please note that for your comment or tip to be reviewed and posted here, you must be a member of the Escape From Loserville Community, which you become simply by asking for the FREE Mini-Report mentioned above.
Thanks for your participation, and may the best man win!
I’m Goyan Goads. So you want to be a business loser? Great! I’ve got exactly what you need to help you get to Loserville, fast! Here are my 10 tips:
1-Get your A.S.S in the way of your success!
That’s A.S.S. as in Assumption, Suppositions, and Speculations. Know that the Assumptions, Suppositions and Speculations that you make daily in regards to you and your company – be it big or small business – your abilities, your clients, the Internet and the marketplace are keeping you from getting maximum business success. So make plenty of them. And the more uninformed and unfounded they are, the better.
.
2-Omit to tell the whole truth every chance you get.
So you think you can fool all the people all the time, right? Good for you. Now raise your right hand and promise to tell the half truth, the almost lies, and nothing but quasi truths. Not full lies though, as that would be unethical… Just exaggerations, misleading statements, untested business success tips, and anything that people can’t verify and nail you on a cross for.
3-You keep listening to WIII-FM!
That’s right. Stay tuned to What Is In It For Me—you, the loser businessperson—when you plan your website, your ads, your guarantee (or lack of), your offers, your customer service (if you even know what that means). Just keep thinking “Me, Me, Me, Me…!” And by all means, ignore the fact that WIII-FM is the radio station ALL your potential customers are listening to as well—all day long!
4-Avoid using the Password to your prospects’ heart…
…and, consequently, to their checkbook. Chances are you don’t even know what the password is anyway. That’s good. Don’t bother looking for it. Just keep saying anything that comes to your mind to try and get some attention and make a sale. Kinda like shooting darts at a target in a pitch-black room. But hey, just keep doing it. You might get lucky.
5-Neglect to give people what they want.
Instead, make sure to offer products and services that people need. And better yet, try and shove down their throat products & services that you THINK they need, especially things that require much work on their part and a lot of stuff to learn in order to get healthy, wealthy & wise.
6-Give people reasons to be distracted.
And lots of them. If—by accident, of course—some people come to visit your home page, make sure there’s a useless, long and boring FLASH intro that’ll put them to sleep or scare them away. Or at the very least, fill the page with distracting graphics, phony testimonials, and lots of ads from every Tom, Dick and Google. Anything really, that will keep them from reading your content as that could spark their interest and possibly turn a visitor into a subscriber, a customer, or a distributor. What a bummer that would be!
7-Omit benefits, go with features…
Why would you want to tell your readers, listeners, viewers or visitors what benefits you provide for them—if any? That might get their attention. Don’t do that! Instead, fill their eyes and their ears with features. And do make sure the features are as useless and unimportant as possible.
Well, there you have it! Did you dig* that? Wasn’t that totally helpful? If you learn and implement my 10 terrific “business success tips”, I can guarantee that you’ll join in Loserville the thousands of other businesspeople who run their business as if those tips were the 10 commandments—like bummed-out Bart in the illustration at the top of the page.
Now, I know you can count (at least to 10 anyway) so you’ve noticed there are only 7 tips here. Fret not! I DID write 10. The observant reader will have noticed that the first letter of each tip read downward form part of my name: GOYAN GO… So, what happened to ADS?
Well, the remaining 3 tips are in a FREE Mini-Report entitled Escape From Loserville: 10 Terrific TIPPPS™ To Help Businesspeople Create More Traffic, Generate More Leads & Prospects, and Make WAY More Sales—and MONEY—as a Result!
I just shared with you 7 “poisonous” tips. There are 3 more in the Mini-Report. That DOES make 10. Now, each of those is accompanied by an “antidote” TIPPPS™ (Thoughts, Ideas, Principles & Practices for Professional Success) from The BizzBoosters.
To get your FREE copy of that 20-page kick-ass Mini-Report, just go to http://www.escapefromloserville.com/ and fill the short form. If you don’t like the look of Loserville, do this now. It’s urgent!
AN OPEN INVITATION:
As I mentioned in the description of this blog atop the page, we (that’s me, my expert friends, and ALL my readers) would be forever grateful if you could take a couple of minutes to share YOUR own Terrific Tip with us.
I’m seriously considering publishing a second Mini-Report (Escape from Loserville—Part Two) made up of the best tips posted on this blog. In case I select yours, make sure to add to your suggested Tip your full name and a link to your web site.
My name is GOYAN GOADS. I'm someone's "alter-ego". That's a pretty cool job. If I say something clever (which is 99% of the time), I can take the credit for myself. If I say something not-so-clever (which is a very rare occurrence), then I can say "Hey, don't blame me. Go after that other guy..."
As you'll find out when you read my articles, it's no accident that my last name is GOADS: that's my favorite activity in the world! I live to stimulate, irritate, egg on, incite, arouse, fire up, inspire, prompt, spark, and spur people on.
When asked to describe my character and personality, I say I'm a mix of Dr. Gregory House, special agent Seeley Booth (in Bones), US Marshal Mary Shannon (in In Plain Sight), and Dr. John Becker (for those of you who can remember that sitcom with Ted Danson). Almost George Carlin... but without the expletives.
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